Branding and Style Guide

v. 4.0 - Last Update March, 2021


Primary Dark
HEX: #333333
rgb (51,51,51)
CMYK: 0,0,0,80
PMS: 7 C
Primary Light
HEX: #ffffff
rgb (255,255,255)
CMYK: 0,0,0,0
PMS: n/a
Mustard Yellow (New)
HEX: #E9D35A
rgb (233,211,90)
CMYK: 0,9,56,9
PMS: 459 C
Lt Grey Accent (Prevention)
HEX: #eeeeee
rgb (238,238,238)
CMYK: 0,0,0,07
PMS: n/a
Bouquet - Accent (Intervention)
HEX: #ab799e
rgb (171,121,158)
CMYK: 0,29,8,33
PMS: 7655 U
Gulf Stream - Accent (Restoration)
HEX: #76b9af
rgb (118,185,175)
CMYK: 30,0,5,27
PMS: 563 U
Gala Red
HEX: #A81515
rgb (168,21,21)
CMYK: 0,87,87,34
Gala Pecan
HEX: #875344
rgb (135,83,68)
CMYK: 0,39,50,47
Gala Cream
HEX: #fffcf5
rgb (255,252,245)
CMYK: 0,1,4,0
Gala Navy
HEX: #011727
rgb (1,23,39)
CMYK: 97,41,0,85
Gala Blue
HEX: #113755
rgb (17,55,85)
CMYK: 80,35,0,67
Gala Accent
HEX: #114397
rgb (17,67,151)
CMYK: 89,56,0,41

Primary Logo

Horizontal White ffffff
Horizontal Full Color
Horizontal Mine Shaft


Help Hope Healingcropped-Logo_Bird-Full_Color-800×530.pngBird Only Mine Shaftcropped-Logo_Bird-Full_Color-800×530.png



Heading, 300 Alisha 58px - (logo font)

400 Canada Type - Gibson 16px. Canada Type - Gibson is the main font used in all Hands Of Hope marketing due to its adoption and versatility. All standard text will use a 400 weight (light) version of the Canada Type - Gibson font.



Hands of Hope Tucson desires imagery that shows happy women, children and families from the Tucson, Arizona area as much as possible. Imagery with more earthy, gritty tones are desired over bright, stock photos.
Hands of Hope Tucson Events

Social Media

Each page on & should have accompanying social media images similar to the one displayed to the right.
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Stay In Touch!

Contact Us

PO Box 17070
Tucson, AZ 85731

Visit Us

2290 E. Speedway Blvd.
Tucson, AZ 85719


Monday – Thursday: 9:00am to 4:00pm
Friday: 9:00am to 12:00pm
Saturday & Sunday: Closed

Member In Good Standing:

ECFA_Accredited_RGB_Small072712 ECAPLogocfc-handsofhopeaz-gov-handsofhope
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